This is where I will bring together multiple pieces of research I have compiled for my draft. This is also where I plan what I will do in the finished product.
Audience Theory (25/11/2015)
The importance of audience theory is the motivation the audience has to buying or consuming a piece a media. There are two theories that explain an interest in media. The first is representation, however this is more of a concept thus I will not talk about it. The second one is Maslow's hierarchy of needs. Finally, the third and last one is Blumler and Katz's theory of uses and gratifications. These two link in the end but we will focus on the actual theories for now.
Maslow's hierarchy of needs is as follows:
He has come up with five basic needs that humans use to consume media.
Physiological - This is basically a humans basic survival
Safety - This involves personal safety, financial safety, security and overall health,
Belongingness/Love - This is the feeling of a sense of belonging and acceptance in different social groups.
Esteem - This is the human need for status, recognition, fame, prestige, and overall attention.
Self-actualisation - This is the need to be the best that one can be.
Blulmer and Katz's theory of Uses and Gratifications:
Blumler and Katz's Uses and Gratifications theory of 1974, suggests that media users play an active role in choosing and using the media. The theorists say that a media user seeks out the media source that best suits their needs.
A user of Media has four basic needs that account for their intake of media.
They are as follows:
Diversion - This is simply Escapism. It is used to forget things that happening in your life and escape to the new world
Personal Relationships - This is reinforcement for your own beliefs, that can be reinforced buy consuming a piece of Media with similar beliefs involved
Personal Identity - This is social empathy, it is simply, you get attached to the characters involved and feel you are apart of their issues and relationships.
Surveillance - This is simply keeping up to date with the world around you.
These two theories link together
The links are as follows:
Personal Relationships/Diversion - Belongingness/Love
Personal Identity - Esteem
Surveillance - Self-actualisation
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